What lies ahead for 3D printing beyond the horizon? With a 3D makeup printer that allows customers to customize their own makeup palettes, Mink has offered young women the freedom of choice and empowerment. If Mink appropriately implements Porter’s 5 forces and is able to out way the costs of introducing the product to the market, then there is a potential to pull through and become the emerging the leader in makeup technology. According to a post on variablninc.com “The Mink printer has the potential to disrupt the $55 billion cosmetics industry,” once again signalling prospective partners and customers that it is a disruptive technology. Also, the genius behind the invention, Grace Choi, is planning to expand the capabilities of the device to printer a wider range of products including lipsticks and lip shimmers.
3D printing is not only applicable to the makeup industry but also has a potential to change the world as we know it. In an article by Mark Fleming, he states that “[3D printing] is a disruptive technology of mammoth proportions, with effects on energy use, waste, customization, product avaliability, art, medicine, construction, the sciences, and ofcourse manufacturing. It will change the world as we know it. Before you know it”. It can and will be able to do a variety of things from printing food, to body parts, to military weapons and more. Technology is continually change and a rate that is faster than what our previous generation has experienced. According to an article published on CNBC of How 3-D printing will radically change the world, 3D printing has the potential to create things that is different from the conventional ways we are so used to. For example, it can be used to print food and therefore will lead to the disintermediation of the agriculture industry. Although this may seem like there is hope to end poverty and starvation in 3rd world countries with the ability to ‘print’ food, it is uncertain as to how humanity will react. If such technology is to be placed into the wrong hands, then there is much uncertainty as to what the future will hold. Will they be printing out military weapons and wage a WW3? I guess we will just have to wait and see.